I once scoffed at a poorly-researched suggestion that Taxify might be beating Uber in Lagos. I was wrong. This is the current state of things.

If you are waiting for the part where I identify and dissect the issues one by one, and then tenuously link the whole thing to the company’s ongoing global management clusterfuck, sorry, not today. The problems are well documented on Nigerian Twitter.

I do have a simple theory about Uber’s Lagos problems though. I think they happened because its previous MD was too successful. Ebi Atawodi was moved to Amsterdam to join the global payments team, I’m guessing because of how she handled the electronic payments shit show that happened after Nigerian banks began to react to the Naira’s decline. She got a well-deserved promotion. Unfortunately, Uber Lagos was not quite the same when she left. It became a zombie, and I frankly don’t know why I haven’t deleted the app yet, because today, the only guarantee you get from requesting an Uber in Lagos is disappointment. Sad.

Taxify works, but it isn’t great. It’s certainly not the revelation that Uber was in the first two years of operating in Lagos. In fact it was initially the butt of many jokes because of how unruly the drivers used to be. These days, the drivers are much calmer, and Taxify is actively profiting off Uber’s decline. Taxify didn’t get a lot better. Uber Lagos basically scored an own goal.

Yesterday, I sent a Taxify to deliver a package for me. The second driver I tried arrived in front of my house within five minutes of my request, without asking for directions (the first was disqualified because the assignment required knowledge of maps). They made the delivery without incident. Taxify is winning. For now.

More From TC
The War Against Cash Is Solving The Wrong People’s Problems
Cabal, startups
22nd October 2018

Many cashless society initiatives don’t really solve merchant problems. The solutions that will win in the end will be the ones that can combine payment services with value-added services to help the merchant make more money and the consumer pay in a more effective and rewarding way.

Lara.ng Is Getting People Around Lagos In A Way That Google Maps Can’t
startups
12th November 2018

From infrastructure to city planning and mobility trends, a unique marriage of technology and data has the potential to birth a new age of socio-economic advancement in Nigeria. Lara.ng is proof of that.

Despite Increase In Tariffs, Nigeria’s Solar Industry Remains Resilient
people, startups
7th November 2018

For some solar startups, instead of increasing prices, they have had to absorb the extra charges from the Nigerian customs.

A Guide To Understanding Consumer Logistics In Africa
startups
6th November 2018

Consumer logistics is a very complicated industry with lots of fragmentation and overlap. There are so many moving parts that intertwine, it could easily fly over one’s head.


TechCabal is a Big Cabal Media brand



Copyright © 2018
All rights reserved

Privacy & Terms