Yesterday, on-demand streaming service Showmax announced that it has slashed monthly subscription prices by up to 20% for its African mobile subscribers.
Keyword: African Mobile Subscribers
The difference between the mobile versions of Showmax and the standard version is that while the former only allows for use on a mobile device like a phone or tablet, the standard version can be accessed on more than one device like a laptop or a smart TV and is great for families who want to stream two shows concurrently.
Cheaper plans for Africa
One of the major challenges video streaming services face is the use of one account by multiple persons. Five years since its arrival in Africa, Netflix is still struggling to grow beyond the wealthiest segment of the population but it’s been held back by poverty, piracy and limited access to broadband. To combat it’s prominent challenges, in September 2020, Netflix revealed its plan to begin testing a cheap mobile-only subscription plan in Nigeria. It was reported to be priced at ₦1,200 ($2.65) monthly. The plan hasn’t kicked off yet.
Comparing Showmax with other streaming platforms
This move by Showmax places it among the cheapest video streaming services available to Africans. It’ll be interesting to see if this price cut would lead to an increase in its subscriber base.