TechCabal Daily – Regulators are taking a good look at Naspers 👀

Feranmi has risen up the ranks over the years at Nigerian wealthtech company Cowrywise. 

He started off in Cowrywise as a social media handler. He then moved on to become the Brand Storyteller before settling into his current role as Product Marketing Manager. 

What skills did you already have in your toolbox and how did they help you become successful at your role in Cowrywise?

I took creative writing and poetry classes when I was in primary school. Interestingly enough, I grew up wanting to be a doctor but ended up studying economics at university.

What would you say to aspiring product marketing professionals?

Successful product marketing managers must have sharp social listening skills. You need to be able to gather information about how people interact with your products and brand. Next, you need to be intelligent about the way you see and address your competition. 

In this week’s edition, Koromone talks to Feranmi Ajetomobi who expertly combines analytical thinking and empathetic storytelling to help Cowrywise achieve its goals. 

“I don’t even know Genevieve, I’ve never met her, but she doesn’t know what she has done for me.”

Genevieve Nnaji’s Lionheart made headlines in 2018 for its milestone as a pioneering Nigerian Netflix original. It was reported that Netflix paid $3.8m to acquire it.

It was also a turning point in the life of Chuks Oteke, as investors started paying attention to the creative industry and to his business: Film Anatomie.

Backstory: The journey that led to this was a long one filled with lots of experiments. Oteke first started out as a video editor but began tinkering with creating DIY film tools when he realised that the camera operators didn’t have the right tools to get the right shots. 

Last month, I travelled to the other end of Lagos to visit Film Anatomie’s workshop. Read about how Oteke and his team are designing and manufacturing low-cost equipment for the African film industry.