18 MAY, 2021

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Heads up Linkedin! Tik Tok is testing a tool for brands to recruit employees. 

In today’s edition:

  • Centre Stage
  • Film Anatomie
  • South African regulators look into Naspers’dominance
  • Sequoia’s first Investment in MENA

A Product Marketing Manager’s guide to killing it on the job

Feranmi has risen up the ranks over the years at Nigerian wealthtech company Cowrywise. 

He started off in Cowrywise as a social media handler. He then moved on to become the Brand Storyteller before settling into his current role as Product Marketing Manager. 

What skills did you already have in your toolbox and how did they help you become successful at your role in Cowrywise?

I took creative writing and poetry classes when I was in primary school. Interestingly enough, I grew up wanting to be a doctor but ended up studying economics at university.

What would you say to aspiring product marketing professionals?

Successful product marketing managers must have sharp social listening skills. You need to be able to gather information about how people interact with your products and brand. Next, you need to be intelligent about the way you see and address your competition. 

In this week’s edition, Koromone talks to Feranmi Ajetomobi who expertly combines analytical thinking and empathetic storytelling to help Cowrywise achieve its goals. 

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How Film Anatomie is creating low-cost equipment for the African film industry

“I don’t even know Genevieve, I’ve never met her, but she doesn’t know what she has done for me.”

Genevieve Nnaji’s Lionheart made headlines in 2018 for its milestone as a pioneering Nigerian Netflix original. It was reported that Netflix paid $3.8m to acquire it.

It was also a turning point in the life of Chuks Oteke, as investors started paying attention to the creative industry and to his business: Film Anatomie.

Backstory: The journey that led to this was a long one filled with lots of experiments. Oteke first started out as a video editor but began tinkering with creating DIY film tools when he realised that the camera operators didn’t have the right tools to get the right shots. 

Last month, I travelled to the other end of Lagos to visit Film Anatomie’s workshop. Read about how Oteke and his team are designing and manufacturing low-cost equipment for the African film industry.

South African regulators look into Naspers’ dominance

The pandemic has accelerated the growth of the online economy, this growth has brought more attention and raised questions about which companies dominate the online intermediation platform markets in South Africa.

FYI: Online intermediation platforms include e-commerce marketplaces, online classified marketplaces, software application stores, intermediated services for accommodation, travel, transport, and food delivery.


The South African Competition Commission will start its Online Intermediation Platforms Market Inquiry on Wednesday 19 May. The goal is to get a greater understanding of the online markets operating in South Africa and whether there were factors that may be hindering competition or undermining the public interest.

Out of six online intermediation platforms identified, Naspers is a dominant player in four of them. Uber, Airbnb and Travelstart are also dominant players who’ll get some scrutiny.


Why it matters: This is a proactive move by the South African government to ensure the existence of free markets that benefit consumers, employees and society in general.

Sequoia’s first Investment in MENA

Yesterday, one-month-old Egyptian digital bank Telda announced its $5m pre-seed round led by Sequoia Capital. Founded in 1972, Sequoia Capital is an American venture capital firm that has invested in over 1,000 companies. These companies have a public market value of over $3.3 trillion.

About Telda: Telda was launched in April by CEO Ahmed Sabbah and CTO Youssef Sholqamy. Before Telda, Sabbah was the co-founder and CTO of Egypt’s ride-hailing company Swvl, and Sholqamy was a former senior engineer in Uber’s infrastructure team.

Telda enables customers to create a free account to send and receive money. It also offers a card to use for payments online and in stores.

Why it matters:  Telda is the US firm’s first investment in the Middle east and Noth African region as it looks for a similar digital bank success story like Nubank.

In 2014, the VC giant led a $15.4m seed investment in Latin American digital bank Nubank, it’s first Brazil Investment. Now with more than 38 million customers, Nubank is the world’s largest digital bank with a valuation of $25 billion. 

Zoom out: Over the past three years Egypt’s growing and vibrant ecosystem has received more investments than ever. Last year, according to Partech Africa, Egypt recorded the largest number of investment deals. With 86 deals completed, the country contributed 24% to the total number of deals made on the continent. 

Read more: Sequoia leads $5M pre-seed in Egypt’s 1-month-old digital bank Telda

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Written by – Daniel Adeyemi

Edited by – Edwin Madu & Koromone Koroye

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Daniel Adeyemi | Author