In 2000, the first Bluetooth headset was sold and the rest they say is history
According to global market intelligence firm IDC, 444.7 million wearable devices were sold in 2020.
Wearables, as the name implies are gadgets that can be worn as accessories, embedded in clothing, implanted in the user's body, or even tattooed on the skin. Think of headsets, smartwatches and others.
2020 was the year that hearables (Smart headphones) became the must-have device as they provided a degree of privacy with most people working from home.
Hearables were the largest category of devices with a 64.2% share of shipments, followed by smartwatches with a 24.1% share.
The Top five wearables sellers in 2020
Apple: Apple is the biggest player on the market, it shipped 151.4 million wearable devices controlling 34.10% of the market.
Xiaomi: Coming in a distant second position Xiaomi shipped 50.7 million, with an 11.40% market share.
Huawei: While still struggling with the sanctions imposed by the US, Huawei came in third selling 43.5 million devices, with a 9.8% market share.
Samsung: Closing in on Huawei, the world’s top smartphone seller Samsung shipped 40 million wearables, it has a 9% market share.
Fitbit: A pioneer in the wearable market, Fitbit which was recently acquired by Google, sold 12.9 million wristbands in 2020, controlling 2.9% of the market.
Big Picture: Apple wasn’t the first to make a smartwatch or a headphone but it’s found a way to capture the market. Instead of just relying upon the bespoke engineering that goes into the making of a smartwatch, Apple made sure that it marketed the health and wellness features of the Apple Watch. For Airpods, Apple made it appealing to use.
In all this, Apple’s market share of airpods is falling due to lower end alternatives but its sales are increasing as the wearables market keeps growing.