The newly launched platform helps brands and agencies find, vet and value Nigerian creators using real engagement, audience and media-value data
Nigeria’s creator economy has quietly become one of the most important consumer channels in the country. Brands across food, beauty, fintech and FMCG now route serious budgets through creators, and a generation of Nigerians has turned content into a full-time business.
But the infrastructure underneath that boom hasn’t kept up. Creators have professionalised; the way brands choose them has not. Selection still happens over follower counts, screenshots and gut feel — the same way it did five years ago.
ViralGet platform, which launched this week, is betting that the next phase of Nigeria’s creator economy needs a data layer — and it aims to be it.
The platform lets brands and agencies search a growing database of Nigerian creators and pull a data-rich profile on any of them: real engagement rate, audience quality, brand-safety signals, content performance, and an estimated media value expressed in Naira. Teams can compare creators side by side, surface lookalikes, and export shortlists for client decks.
“Nigerian brands spend more on creators every year, but most of that spend still rides on guesswork — a follower count and a gut feeling,” said Paul Adewumi, Head of Influencer Marketing & Talent Management at ViralGet. “We built ViralGet platform so any brand or agency can see what a creator’s audience and engagement are really worth, in Naira, before they spend a kobo.”
The local focus is deliberate. The global platforms that solve creator vetting in the US and Europe largely overlook African creators, or report in dollars with audience data that doesn’t reflect the market. As more local brands — and international ones entering Nigeria — pour budget into creators, that data gap becomes harder to ignore.
ViralGet is live now at viralget.io, priced with a 7-day free trial, and says it will keep expanding its creator coverage and feature set as it builds toward becoming the data layer for influencer marketing across Africa.
About ViralGet Platform
ViralGet platform is a Nigerian creator-intelligence platform that helps brands, agencies and marketers discover, vet and value influencers using real engagement, audience and media-value data. Built for the Nigerian market and priced in Naira, ViralGet replaces follower-count guesswork with the data brands need to run influencer campaigns with confidence. Learn more at www.viralget.io.
