In Kenya, mobile money is almost synonymous with Safaricom’s M-Pesa. With more than 110,000 M-Pesa agents in the country, the telecom has about 40 times the number of bank ATMs. No other mobile money service has been able to successfully challenge Safaricom’s dominance, but not from a lack of trying.
Everyone wants to do everything on mobile these days, from banking with a simple USSD menu to consulting with their doctor via SMS.
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