The BackEnd

analytics_intelligence

The BackEnd explores the product development process in African tech. We take you into the minds of those who conceived, designed and built the product; highlighting product uniqueness, user behaviour assumptions and challenges during the product cycle. — David Edoja has spent the majority of his life in the United Kingdom. His company Analytics Intelligence […]

financial_inclusion

The BackEnd explores the product development process in African tech. We take you into the minds of those who conceived, designed and built the product; highlighting product uniqueness, user behaviour assumptions and challenges during the product cycle. — Onitsha, a city in Nigeria’s southeastern region, is known for its bustling roadside markets, motorparks and heavy […]


evolve_credit

The BackEnd explores the product development process in African tech. We take you into the minds of those who conceived, designed and built the product; highlighting product uniqueness, user behaviour assumptions and challenges during the product cycle. — Evolve Credit wants to be an authoritative loan and financial products marketplace for Africa, starting with Nigeria.  […]

social_media

The BackEnd explores the product development process in African tech. We take you into the minds of those who conceived, designed and built the product; highlighting product uniqueness, user behaviour assumptions and challenges during the product cycle. — On Wednesday afternoon, Instagram users in Nigeria noticed something: when you upload the picture of the bloodied […]

smartphone_tracking_techcabal

The BackEnd explores the product development process in African tech. We take you into the minds of those who conceived, designed and built the product; highlighting product uniqueness, user behaviour assumptions and challenges during the product cycle. — Before the internet, people bought phones or went to a booth simply because they needed to speak […]


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